Improve Your
GROCERY
Sales Results.
Transform your field operations with smart inventory management, automated sales orders and real-time store analytics — built for grocery suppliers and FMCG brands across New Zealand & Australia.
Trusted by leading FMCG brands across NZ & AU
Everything You Need
In the Field
Four purpose-built modules covering the full grocery sales operation cycle — from product to shelf.

Your Entire Product Library, One Hub
Smart Shelf offers an intuitive product management solution for your fast-moving consumer goods (FMCG), enabling you to:
- Manage bills of materials (BOM)
- Track inbound and outbound freight expenses
- Monitor gross margins
- Oversee trade spending
This comprehensive tool helps you maintain a clear view of your profitability.

Zero Manual Entry. Zero Errors.
Say goodbye to manual order management. Our automated solutions work seamlessly across major New Zealand retailers like Woolworths, Foodstuffs (North and South Islands), and independent grocery stores.
Features include:
- Reduce Manual Entry
- Eliminate Errors
- Provide Supplier Access
- Integrate with 3PL

Total Visibility Across Every Store
Our Sales Reporting Module provides tailored reports that give you an edge in tracking and analyzing your grocery sales & product performance across your entire distribution.
- Individual Store Reports
- Grocery Banner Sales Reports
- Range Distribution Reports
- Base Product Reports

Photo-Verified Shelf Compliance
Our customizable software solutions are designed to improve and enhance decision-making for seamless grocery product management. We'll work with you to tailor our tools to meet your unique needs, helping you become more effective at presenting and merchandising your products.
What we offer:
- A user-friendly, real-time grocery store app designed for your field teams
- Tools to enhance sales and optimize product distribution.
- Actionable insights to support sustainable sales growth.
More Power on
Every Shelf
Purpose-built modules that turn FMCG complexity into a competitive edge.
Manufacturing Purchase Orders
Streamline your inventory with automated purchase orders that remove the hassle of manual processes.
What you gain:
- Automated Procurement
- Cost & Waste Reduction
- Supplier Management
In-Store Performance Analytics
Our customizable Field App is crafted to enhance decision-making for seamless grocery product placement. We collaborate with you to tailor our tools to your specific needs, improving your effectiveness in product presentation and merchandising.
Features include:
- Monitor real-time stock levels to promptly identify out-of-stock items and prioritize inventory management efforts.
- Identify ranging gaps, monitor weekly rates of sale, and ensure store compliance to planograms.
- Identify hidden opportunities to boost sales and optimize shelf space
Category Planogram Tools
Optimize your product categories with our advanced planogram management tools. Gain actionable insights to ensure strategic product placement, maximize shelf efficiency, and drive sales growth.
Key Benefits:
- Comprehensive and results-driven grocery store audit tools
- Data-backed insights to enhance category performance and boost sales
- Optimized product placement to improve customer experience and increase profitability
Supplier Collaboration
Enhance your partnerships with suppliers through our collaborative tools. Streamlined communication and real-time data sharing ensure that everyone in your supply chain is aligned.
Features:
- Shared dashboards for transparent performance tracking.
- Seamless data exchange to improve forecasting accuracy.
- Joint planning tools to align on promotions and inventory levels.
AI-Powered Chatbot
Our intelligent chatbot leverages AI to deliver fast, actionable insights and simplify your operations
Key Capabilities:
- Analyzes daily sales & inventory reports for quick, data-driven insights.
- Forecasts inventory needs to streamline the ordering process.
- Provides tailored responses based on the complexity of inquiries, offering detailed or concise answers as needed.
Ready to see all modules in action?
Book a live demo and we'll walk you through the full platform — tailored to your operation.
Some clients have achieved a 30% increase in sales — simply by knowing where in-field focus pays off.
Average sales increase reported by clients
Reported upliftStore audits completed every month
Active storesOrder accuracy with automated capture
First-pass rateSaved per rep, per week, on admin
Time savedSome of the esteemed brands
we proudly serve.
Trusted by growing FMCG brands and grocery suppliers across New Zealand & Australia.





ImplementingadvancedITsystemsintheFMCGsectortransformsoperationsbyenhancingefficiency,fosteringinnovation,andmaintainingacompetitiveedge.
Transform YourGrocery ProductsOperations Today
Take your products and brand to a higher level — with cutting-edge grocery store management software that connects field reps, inventory, suppliers and analytics in one place.
+30%
Average sales uplift
1,240+
Active stores
98.6%
Order accuracy
$420
Per month, all-in
Two Plans.
Zero Surprises.
No hidden costs. No long-term lock-ins. Cancel anytime.
Ideal for new businesses or teams with straightforward needs.
Start with StandardCore features
- Sales tracking & reporting
- Basic CRM integration
- Standard inventory management
- Limited third-party integrations
Support
Email support and access to our knowledge base.
Designed for businesses that need advanced features and enhanced support to drive deeper insights and larger-scale operations.
Start with ProAdvanced features
- Advanced sales analytics & trend forecasting
- Full CRM integration with custom workflows
- Unlimited third-party integrations
- Real-time inventory updates
- Automated purchase order generation
Priority Support
24/7 customer support and a dedicated account manager. Ideal for growing businesses with more complex requirements.
Don't Hesitate to Contact Us
Whether you're a single-territory supplier or a national FMCG brand, we'd love to show you what SmartShelf can do.
Office
New Zealand & Australia.
Work hours
Mon - Sat (9am - 6pm)
Tell us about your operation
We'll get back to you within one business day.
Got Questions?
Everything you need to know about SmartShelf.
SmartShelf is an advanced solution designed for manufacturers to optimize sales, customer relationship management (CRM), and inventory operations. It provides real-time insights, automates workflows, and integrates seamlessly with third-party systems, helping you streamline operations and boost efficiency.
SmartShelf is an advanced solution designed for manufacturers to optimize sales, customer relationship management (CRM), and inventory operations. It provides real-time insights, automates workflows, and integrates seamlessly with third-party systems, helping you streamline operations and boost efficiency.
